On Nov. 14, Richard Sheridan, CEO of Menlo Innovations, will be the third speaker featured in the program "This is Dangerous Territory: Social Research Out of Bounds."
“Menlo is a business that helps software product companies,” said Kayla Rice, one of the event’s coordinators. “It helps them sell their software products,”
Sheridan will discuss how his team decided on solutions to help software companies “overcome barriers” while their products are being sold, Rice said. He looks at anthropology techniques, as well as, technological issues.
Sheridan and his team studied so Menlo Innovations could be more successful at fulfilling its purpose.
“They studied the culture and value context of what users need the product for and how they will use it,” Sheridan said. “By troubleshooting software problems by an anthropological approach, users are able to better understand software products and programs.”
In just two years, Sheridan became a very quick success story.
In the first year, he was featured as the cover story of Forbes “Hire Yourself.” Its idea is for people to choose entrepreneurship over unemployment.
In the very next year, Wall Street Journal wrote up an article that he was in, yet again, about Menlo’s office and how it’s used for software design and development.
After this, success flew at Sheridan and Menlo Innovations like shooting stars. Sheridan became the CEO of Menlo, and Menlo had become one of the corporation’s top 500 fastest-growing private firms in the United States.
Sheridan will be at the NextEnergy auditorium at TechTown on Nov. 14 at 3 p.m. The event is free of charge. Reservations are not required, however, but are encouraged.
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